Social Media Explained in Coffee Infographic

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Globally, coffee is the most consumed beverage in the world. It even beats soft drinks. With the continued popularity of this drink, whether it’s in the form of cappuccinos, lattes, breves, or mochas (more on coffee here: anodynecoffehouse.com), someone thought it would be nice to use it elsewhere. They created an infographic that tries to use coffee to explain the different types of social media. The social media has grown and branched into different types over the years. As a result, a business needs to understand which type will bear results for them. This will involve putting one business into perspective and consider a certain social network can over.

This infographic below is from Marketplace Maven and was inspired by the ingenius Social Media and Donuts by Three Ships Media in Raleigh.

Different Types of Social Media

When some think about the various social networks, they may be tempted to think that they are all similar. A business may end up spending money on advertisement thinking that it is all about getting in the customer’s face. However, this is hardly ever the case; each social networking site has a unique purpose that needs to be well understood by a business.

For instance, the infographic talks about Instagram. It describes it as a place that people go to post highly edited photos that have some kind of meaning. If a business was to start advertising on this social network with such knowledge, they could make huge blunders. For instance, they could post long descriptive posts that nobody ever reads. People who use Instagram have the mindset of seeing pictures and then getting out. The business would need to be able to captivate users with just photos. Although it may seem difficult, this feat can easily be achieved.

On the other side people who use a social media like Pinterest go there for the details. As a result, the business would need to be able to combine graphics and information. There are already many high-quality graphics on Pinterest. As a result, a business would need to put in a real effort to get their product noticed. The infographic relays this information in an easy to understand format.

The infographic explains clearly about twelve social networking sites. Although the information is highly summarized, it will serve as a great guide. For instance, although one can watch videos on Facebook it explains why it is better to post such on YouTube. He infographic uses short, informative sentences that are written in simple English.

Before launching a social media camping, it would be great to study this infographic. It will help one understand how they can best reach out to the customers. The explanations contained here would be hard to find elsewhere all in one place.

Why Responsive Web Design is Important

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As smartphone as well as tablet adoption swiftly increases, so does the importance of mobile friendly websites. If SEO is a main factor of your digital marketing strategy, getting a mobile–friendly website continues to be vital.

The dispute between if you would like to select a responsive website or perhaps a separate mobile website is a really argued topic. Having said that, you should know that that both alternatives have their advantages and disadvantages.

The choice that is most beneficial for your business depends on several factors, for example the purpose of the website, the designated target market, and whether SEO is a consideration.

If SEO is a consideration, listed below are three main reasons why responsive web design is the ideal choice for your mobile SEO strategy.

A Responsive Site is Recommended by Google

Google explains that responsive web design is its suggested mobile configuration, and perhaps even goes as much as in referring to responsive web design as the industry best practice.

For the reason that responsive design websites have just one URL as well as having the same HTML, no matter what device, making it easier and a lot more efficient for Google to crawl, index, as well as organize content. Contrast this along with a other mobile site which could have a different URL as well as different HTML in comparison with its desktop counterpart, that requires Google to crawl and certainly index several versions of the very same site.

Only One Site in Different Devices

Essentially the most appealing elements of responsive web design is the idea that a responsive website can offer a great user-experience across numerous devices as well as screen sizes. It is really an essential characteristic, because it is not possible to anticipate all the devices and screen sizes visitors will use to get into your site. A site that works well despite of these variables will offer a greater and more consistent user-experience than a separate mobile site that is made for a particular device and screen size.

Let’s consider the following example. A certain person looks for a product on their smartphone during the lunch break while at work. They discover a website which has the product they’re in search of, and decide to go on researching this product within the same site once they get home. Except, once they get home, they are able to use their desktop instead of their smartphone.

Easy to Manage

Having a different desktop as well as mobile website demands getting separate SEO campaigns. Running one site as well as one SEO campaign is way less complex than managing two sites as well as two SEO campaigns. This can be a key benefit a responsive website has over a separate mobile website.

With that being said, there will be benefits to obtaining a mobile-specific SEO strategy, which can include optimizing for keywords that are most probably searched when a certain person is on their smartphone.

How does Google website evaluation works?

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We are always talking about doing SEO for our website, but how does the Google evaluate our site? Below is a video for you to understand the process easily. It explains how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc.

Web Designing is SEO

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Search Engine Optimization and Web Designing have got to go with each other. Many web designers nowadays are in fact incorporating SEO within the web design process. Having said that, many companies are not aware of the importance of the role SEO contributes within your website design, and basically disregard the value SEO could give their website whilst in the designing stages.

It will become better to generate traffic towards the site if it posseses an SEO friendly web design. For instance, numerous technologies generate a site look “cool” but happen to be not search engine friendly. When your website design uses several of these technologies, you could possibly either be blocking or perhaps even slowing down a search engine when it attempts to access the content from the website. In case a search engine won’t be able to efficiently and easily get access to content on your website, it is less likely to rank high in search results. Using SEO best methods in your website will go beyond just content and linking. It is required to occur with technology decisions, site architecture, navigation and a lot more. And this is now where SEO can play an important role in your website design.

The content of the page is likewise a vital attribute of SEO. Before getting the website all set, the web designer need to have an idea of what the site is about. As soon as the designer has identified this, he/she can create a list of keywords that users could possibly look for to get important information that’s there on the website. Putting the ideal number of keywords on the page meaningfully can certainly help the page rank better in search results. If keywords are included to the content as the web page is being created, and then it will save money and certainly time, as you probably avoid having to go back to a presently generated web page and make changes to the content for SEO reasons.

SEO is as vital to developing a website as the design itself. When the website is designed keeping SEO in mind, then a page will begin ranking from the moment in time of its occurrence and is going to attract visitors from search engines. If SEO were integrated from the web design stage, you would certainly be paying less time and cash in undoing what is actually done and incorporating newer search engine friendly things to get your page ranking.